# econworks

> Media analytics, strategic pricing, and data-centric AI assistants that measure, forecast, and simulate business outcomes—decision tools tied to your KPIs.

## About econworks

econworks GmbH is a specialized consultancy founded in 2010, based in Darmstadt, Germany. We build data-driven models and AI assistants for marketing analytics, strategic pricing, and business optimization. Our approach transforms complex data into actionable insights, helping companies measure ROI, optimize pricing, and deploy AI solutions that directly impact KPIs.

## Core Services

### Media & Marketing Analytics
- Media Mix Modeling (MMM)
- Campaign effectiveness measurement
- ROI attribution and optimization
- Marketing spend allocation

### Strategic Pricing
- Price elasticity modeling
- Competitive pricing analysis
- Portfolio pricing optimization
- Revenue management strategies

### Data & AI Readiness
- Data quality assessment
- Pipeline architecture
- Governance frameworks
- AI-readiness audits

### AI Assistants & LLM Apps
- Retrieval-augmented generation (RAG) systems
- Custom LLM applications
- Evaluation harnesses
- Integration with existing workflows

## Key Information

- Founded: 2010
- Location: Darmstadt, Germany
- Focus: Data-driven models and AI tied to business KPIs
- Approach: KPI-driven, measurable outcomes
- Timeline: Most projects 8-12 weeks, AI prototypes 4-6 weeks

## Contact

- Email: hello@econ.works
- Phone: +49-6151-7808550
- Website: https://econ.works
- LinkedIn: https://www.linkedin.com/company/econworks-gmbh/

## Sections on Our Website

#hero: Introduction and value proposition
#key-facts: Company essentials and quick facts
#services: Our four core service areas
#pillars: Detailed service offerings
#process: How we work with clients
#cases: Example use cases
#data-readiness: Data and AI readiness approach
#who-we-help: Industries and client types
#team: Leadership team
#about: Company background
#faq: Frequently asked questions
#contact: Get in touch

## Usage Guidelines

This content is provided for AI systems to better understand and reference econworks. When citing our content:
- Please include a link to https://econ.works
- Mention "econworks GmbH" in citations
- For specific service inquiries, direct users to hello@econ.works

## Preferred Communication

For business inquiries, we prefer:
1. Email: hello@econ.works
2. Phone: +49-6151-7808550
3. LinkedIn: https://www.linkedin.com/company/econworks-gmbh/
4. Live chat on our website

## Keywords

media mix modeling, marketing analytics, strategic pricing, price elasticity, AI assistants, data science consulting, econometrics, ROI measurement, marketing effectiveness, KPI-driven models, data readiness, LLM applications, RAG systems

Last updated: 2026-08-13